Introduction to Entrepreneurship

Each age has its own unique identity, characterized by distinct trends that span across generations. If you look at Bangladesh, you’ll notice a clear pattern. In the 1970s and 80s, most young people aspired to become BCS cadres—it was their dream profession. In the 1990s, the youth of this bright nation dreamed of becoming corporate executives. Then, in the early 21st century, many young minds set their sights on settling in developed foreign countries. These generational characteristics shaped the aspirations of our beloved nation.

However, the future leaders of today’s Bangladesh seek something different. They aim to break new ground and explore uncharted territories in pursuit of their dreams. This generation is more adventurous, and eager to be trendsetters rather than trend-followers. They dream of leadership, fueled by vision and ambition. With the expansion of information and communication technology, they are ready to unlock their limitless potential.

Yes, this is the age of entrepreneurs. It is the time for doers and innovators. It is the moment to reshape society through groundbreaking ideas. If you aspire to be a future leader and establish your own identity in this ever-changing world, you must become a successful entrepreneur. To achieve this, you need to follow twelve essential rules that will ensure your success as a creative business leader. These twelve principles will help you understand what it truly means to be an entrepreneur.